WORLD HERITAGE is big business, bringing hordes of tourists to poor countries that can use the jobs and the cash. It can also overwhelm the very sites it is designed to protect with all the less-savory aspects of mass travel, from chain hotels and restaurants to the impact of thousands of sport-shoed feet treading on fragile ground.
But World Heritage can also be an odd business, giving recognition to traditions (like premodern tribal dances and giant French family meals) that might have little aesthetic value to any group except the one that practices it.
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